Asher Appointed to Lead Marketing and Communications for Zee Network

Zee Entertainment Enterprises Limited has appointed Dimple Asher as Associate Director – Marketing & Comms for Zee Network (Linear TV & Digital). Asher reports to Raj Kiran Shrivastav, Executive Vice President – Sales Planning & Strategy at Zee Network. In this role, she will oversee integrated marketing functions, including trade marketing and strategic partner engagement, across the group's linear television channels and the ZEE5 OTT platform.

The appointment focuses on strengthening trade ecosystem relationships, optimizing monetization strategies, and enhancing B2B positioning for Zee. Asher joins Zee after spending nearly two years at JioStar, bringing experience in distribution marketing and senior brand management to the role.