Doritos launches Lemon Pepper flavor inspired by Atlanta wing scene
1 report, 1 independent
Updated 00:00
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What happened
Doritos announced plans to release a new Lemon Pepper flavor of chips in early 2027. This flavor is inspired by the popularity of lemon pepper wings in Atlanta. Jess Spaulding, senior vice president of marketing for PepsiCo Foods U.S., stated that the flavor is a fan favorite born out of Atlanta's wing scene.
From aol.com
Why it matters
The launch ties a national snack food product to a specific local culinary trend originating in Atlanta. The new flavor was tasted by retailers at the National Association of Convenience Stores Show in Las Vegas, where the reaction was immediate.
From aol.com