Digital Campaign Firm Authentic to Shut Down Operations
What happened
Authentic, a digital and paid media firm, announced it will shut down operations by the end of the year. The firm's leaders stated the decision was not driven by financial circumstances but by a desire to pursue different professional directions. The announcement was made shortly before the Nov. 3 midterm elections.
Why it matters
Authentic provided digital and paid media services to several major political campaigns, including those of Kamala Harris, Gretchen Whitmer, and Joe Biden. The firm's dissolution impacts the market for specialized political advertising and campaign services.
Who's involved
- Jonathan BarnesLeader of Authentic, the digital and paid media firm
- Kamala HarrisCampaign client of Authentic
- Gretchen WhitmerCampaign client of Authentic
- Joe BidenCampaign client of Authentic
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The entities involved
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Kamala Harris
Vice President of the United States from 2021 to 2025
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Gretchen Whitmer
American politician and attorney (born 1971)
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Joe Biden
46th President of the United States (2021–2025)
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Donald Trump
American businessman and politician (born 1946), President of the United States (2017–2021; since 2025)