Australian Vintage Launches Single-Serve Wine Format, Poco Vino
1 report, 1 independent
Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Australian Vintage launched Poco Vino, a new wine format packaged in 178 ml single-serve bottles. The format is designed to be portable and suitable for sampling or sharing at social events. Poco Vino is currently available in Australia, the UK, Thailand, and Malaysia.
From packagingeurope.com
Why it matters
The launch addresses consumer reluctance, noting that 57% of UK shoppers avoid buying new wine due to fear of waste. This shift to a smaller, premium, and portable format represents a change in how wine is sold and consumed.
From packagingeurope.com
Who's involved
- Australian VintageLaunched Poco Vino, a single-serve wine format in partnership with Tubes.
- Kate WilliamsHeads Asia operations for Australian Vintage and commented on the wine's versatility.
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The entities involved
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Avantium
company in Amsterdam, Netherlands
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Australian Vintage
Australian wine company
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Kate Williams
researcher (ORCID 0000-0002-6188-9363)
Nothing else this week.