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B&M is offering a cheaper pumpkin cast iron alternative, capitalizing on the market segment pioneered by brands like Le Creuset.

1 report, 1 independent Updated Jul 30
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What happened

Some supportReported by 1 outlet

B&M is offering a cheaper pumpkin cast iron alternative, capitalizing on the market segment pioneered by brands like Le Creuset.

Who's involved

What this event is mainly about
Le CreusetB&M

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The entities involved

  • Le Creuset

    French cookware manufacturer

    Nothing else this week.

  • B&M

    variety retailers in the United Kingdom

    Nothing else this week.

Coverage

Newest first; wire copies grouped