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Bacardi Expands Portfolio Distribution to Arizona, Colorado, and D.C.

1 report, 1 independent Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Bacardi has agreed to a distribution deal with Reyes Beverage Group covering 11 US markets starting January 1, 2027. These markets include Arizona, Colorado, and the District of Columbia. Reyes will handle brands such as Bacardí rum, Patrón Tequila, Grey Goose vodka, Dewar’s blended Scotch whisky, and St-Germain elderflower liqueur.

From thespiritsbusiness.com

Why it matters

Some supportBrind's analysis of the reports

The agreement expands Bacardi’s market access through Reyes Beverage Group into new regions. Bacardi confirmed that Southern Glazer’s Wine & Spirits will continue to serve as its distributor and broker in 36 states.

From thespiritsbusiness.com

Who's involved

  • BacardiSpirits company expanding its distribution network
  • ArizonaState of the United States of America receiving new distribution
  • ColoradoState of the United States of America receiving new distribution
  • District of ColumbiaFederal district of the United States of America receiving new distribution

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The entities involved

Coverage

Newest first; wire copies grouped