Bacardi Expands Portfolio Distribution to Arizona, Colorado, and D.C.
What happened
Bacardi has agreed to a distribution deal with Reyes Beverage Group covering 11 US markets starting January 1, 2027. These markets include Arizona, Colorado, and the District of Columbia. Reyes will handle brands such as Bacardí rum, Patrón Tequila, Grey Goose vodka, Dewar’s blended Scotch whisky, and St-Germain elderflower liqueur.
Why it matters
The agreement expands Bacardi’s market access through Reyes Beverage Group into new regions. Bacardi confirmed that Southern Glazer’s Wine & Spirits will continue to serve as its distributor and broker in 36 states.
Who's involved
- BacardiSpirits company expanding its distribution network
- ArizonaState of the United States of America receiving new distribution
- ColoradoState of the United States of America receiving new distribution
- District of ColumbiaFederal district of the United States of America receiving new distribution
Keep exploring
The entities involved
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Bacardi
largest privately held, family-owned spirits company with Cuban origins
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Arizona
state of the United States of America
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Colorado
state of the United States of America
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District of Columbia
federal district of the United States of America, containing the capital city of the United States, Washington