Bacardi and American Airlines Sponsor Latin Grammy Awards Broadcast
What happened
Bacardi supported the 27th annual Latin Grammy Awards, an event featuring Juanes and sponsored by American Airlines. TelevisaUnivision, the broadcaster, reported selling out inventory for the ceremony and achieving a more than 40% increase in digital and social revenue.
From thewrap.com
Why it matters
The awards ceremony reflects the extraordinary global growth of Latin music. The high level of sponsorship and the significant increase in ad revenue indicate strong market performance for the broadcast platform and the associated brands.
From thewrap.com
Who's involved
- BacardiA sponsor of the Latin music awards ceremony.
- American AirlinesA sponsor of the Latin music awards ceremony.
- JuanesColombian musician featured at the awards ceremony.
- GalavisiónThe American pay television channel broadcasting the event.
- Univisión CommunicationsThe American media company that sold the broadcast inventory.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- BacardiSpeculative
Bacardi could see increased sales potential and brand presence in the global market due to the sponsorship.
- GalavisiónSpeculative
Galavisión might benefit from the massive increase in digital and social ad revenue generated by the broadcast.
- Univisión CommunicationsSpeculative
Univisión Communications could benefit from the 40%+ revenue increase driven by the event.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- Galavisión may gain from Latin Grammy's digital revenue boostGalavisión may benefit from the Latin Grammy Awards' digital revenue surge.Likely
- Gilead Sciences secures sponsorship at Latin Grammy awardsGilead Sciences gains sponsorship exposure at Latin Grammy AwardsLikely
- Univisión Communications may gain from Latin Grammy sponsorshipUnivisión Communications may benefit from increased digital and social advertising revenueLikely
- American Airlines' Latin Grammy sponsorship could challenge Delta Air LinesAmerican Airlines' high-profile sponsorship may increase competitive pressure on Delta Air Lines.Possible
- United Airlines may face competitive pressure from American Airlines' sponsorshipUnited Airlines may face increased competitive pressure from American Airlines' high-profile sponsorshipPossible
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The entities involved
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Bacardi
largest privately held, family-owned spirits company with Cuban origins
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American Airlines
major airline of the United States
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Juanes
Colombian musician (born 1972)
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