Barclays Expands Cross-Selling Strategy via General Motors and Frontier
What happened
Barclays is expanding its U.S. digital bank by offering banking products, including personal loans, high-yield savings accounts, and certificate of deposit accounts, to its 25 million co-branded credit card customers. The bank provides co-branded credit cards to General Motors and is also leveraging its relationship with Frontier to cross-sell loans and deposits to Frontier's loyalty customer base.
From americanbanker.com
Why it matters
Barclays is betting that its long-term relationships with partner brands will differentiate its digital bank. By accessing the large customer lists of companies like General Motors and Frontier, the bank aims to increase the uptake of its financial products among millions of consumers.
From americanbanker.com
Who's involved
- BarclaysU.K.-based bank growing its U.S. digital bank through partnerships
- General MotorsPartner whose customers receive co-branded credit cards from Barclays
- FrontierCompany whose loyalty customer base Barclays is accessing for cross-selling
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- FrontierSpeculative
Frontier could see increased demand for financial products among its loyalty customers due to Barclays' cross-selling efforts.
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The entities involved
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Barclays
British bank
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General Motors
American multinational automotive company
Related events
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- Barclays lifted its share target for Strategy on October 1, 2026.