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Bath & Body Works is partnering with several Tennessee universities, including State, Tech, and UT, to sell products in their campus stores, targeting Gen Z consumers.

1 report, 1 independent Updated Aug 18
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What happened

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Bath & Body Works is partnering with several Tennessee universities, including State, Tech, and UT, to sell products in their campus stores, targeting Gen Z consumers.

Who's involved

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The entities involved

  • Bath & Body Works

    American retailer under the L Brands (formerly Limited Brands) umbrella, along with Victoria's Secret

    Nothing else this week.

Coverage

Newest first; wire copies grouped
  • The TennesseanBath & Body Works products are coming to these nine Tennessee campuses for 2025-2026 school year. Here's where Bath & Body Works made major back-to-school news as it announced plans to sell products