Benchmark Finds AI Platforms Rarely Recommend Small Businesses
What happened
Modern Asset Lab conducted a benchmark using the Match Protocol™ on 100 U.S. small businesses across 10 industries. The test involved up to 32 blind buyer conversations per business, comparing performance across ChatGPT, Google AI Overviews, Perplexity, and Gemini. The study found that AI platforms never recommended 36 of the 100 businesses, and only 18 of the 100 were recommended.
From prnewswire.com
Why it matters
The findings suggest that while AI platforms can read and trust small businesses, they are not effectively driving buyer recommendations. Businesses averaged 80 out of 100 on the Found stage and 88 out of 100 on Trusted, but only 18 out of 100 were recommended, indicating a challenge in gaining AI-driven visibility.
From prnewswire.com
Who's involved
- PerplexityOne of the AI platforms tested in the benchmark.
- Google AIOne of the AI platforms tested in the benchmark.
- GeminiOne of the AI platforms tested in the benchmark.
- OpenAIThe AI platform (ChatGPT) used in the benchmark.
- GoogleThe parent company of Google AI.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- PerplexitySpeculative
Perplexity might face competitive pressure on its market share due to the findings on recommendation efficacy.
- OpenAISpeculative
OpenAI might face competitive pressure on its market share as businesses struggle to gain visibility across AI platforms.
- ShopifySpeculative
Shopify might see its segment of business revenue affected by the difficulty small businesses face in gaining AI-driven visibility.
Keep exploring
The entities involved
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Perplexity
chatbot search engine
Nothing else this week.
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Gemini
English producer, songwriter, vocalist and DJ
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Google AI
Google division dedicated to artificial intelligence
Nothing else this week.