Benjamin Moore names Webster Green HC-130 as 2027 Color of the Year
3 reports, 2 independent
Updated Oct 14
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AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Benjamin Moore announced Webster Green HC-130 as its 2027 Color of the Year, a prediction based on intensive market research. The shade, which lies between emerald and evergreen, is described as reflecting a desire for trusted, grounded hues.
From wallpaper.com
Why it matters
The annual Color of the Year announcement serves as an important forecast for global color trends. The choice reflects a sustained trend toward nature-inspired colors, which designers have historically used to create distinctive spaces.
From wallpaper.com
Who's involved
- Benjamin MooreAmerican paint company that announced the 2027 Color of the Year
- Berkshire HathawayParent company that wholly owns Benjamin Moore
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The entities involved
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Silhouette
Austrian brand of sunglasses and eyeglasses
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Benjamin Moore
researcher ORCID ID = 0000-0002-0918-4753
Nothing else this week.