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Major Brands Reduce Advertising Spending, Impacting Big Tech Revenue

1 report, 1 independent Updated Oct 15
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

A WARC Media report found that the world’s largest brand owners are spending a diminishing share of their sales revenue on advertising, with the notable exception of consumer goods companies. The report noted that digital platform spending by smaller businesses and cross-border e-commerce sellers is outpacing ad investment from big brands.

From advanced-television.com

Why it matters

Some supportBrind's analysis of the reports

While global ad spend is forecast to grow 11.9% this year to $1.34 trillion, the shift in spending intensity has major implications for agencies and vendors in the enterprise market. Companies like Alphabet Inc., Microsoft, Meta, and Google could see their core ad revenue materially impacted by this diminishing brand spending.

From advanced-television.com

Who's involved

  • MetaIs cited as a company allocating a diminishing share of revenue to advertising.
  • MastercardIs cited as a company allocating a diminishing share of revenue to advertising.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • Alphabet Inc.Speculative

    Core ad revenue might be materially impacted by diminishing brand spending.

  • MicrosoftSpeculative

    Core ad revenue might be materially impacted by diminishing brand spending.

  • MetaSpeculative

    Core ad revenue might be materially impacted by diminishing brand spending.

  • GoogleSpeculative

    Core ad revenue might be materially impacted by diminishing brand spending.

  • LinkedInSpeculative

    Ad revenue could decline, affecting its core ad business.

  • YouTubeSpeculative

    Ad revenue could decline, affecting its core ad business.

  • MastercardSpeculative

    Transaction volume in the advertising payment segment might decrease.

Keep exploring

The entities involved

Related events

Coverage

Newest first; wire copies grouped