Primary Wave Acquires Robert Palmer Catalog and Likeness Rights
What happened
Primary Wave Music acquired Robert Palmer’s publishing and recording catalog and likeness rights from his estate. The agreement grants the estate access to Primary Wave's marketing team and publishing infrastructure. The parties plan to collaborate on fresh marketing, branding, sync opportunities, and film and television projects. Financial terms were not revealed.
From wmtram.com
Why it matters
The acquisition provides the Robert Palmer estate with professional marketing and publishing infrastructure through Primary Wave. This move allows the estate to monetize the catalog through new branding, sync opportunities, and media projects.
From wmtram.com
Who's involved
- Primary WaveAcquired Robert Palmer's publishing and recording catalog and likeness rights.
- BillboardCited as a source regarding the catalog having been shopped earlier this year.
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The entities involved
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Billboard
Canadian songwriter and record producer
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Primary Wave
US independent talent management, music publishing, film & TV, branding and digital marketing company
Nothing else this week.