BioLargo launches direct-to-consumer brand using technology in Amazon pet-odor line
What happened
BioLargo CPG, an exclusive licensee of CupriDyne technology, launched its direct-to-consumer brand, barebird, via a new website. The brand uses the same BioLargo technology that was integrated into one of Amazon's leading pet-odor brands.
From pr-inside.com
Why it matters
The launch of barebird allows BioLargo to control its own marketing and sales infrastructure for its products. This move provides an alternative sales channel outside of existing marketplace partnerships.
BioLargo plans to sell its products through online marketplaces like Amazon.
From pr-inside.com
Who's involved
- AmazonMarketplace where BioLargo's technology was previously used in pet-odor brands
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- AmazonSpeculative
Amazon might see reduced reliance on its marketplace for pet-odor products as BioLargo expands its direct sales.