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  1. Alia Bhatt stars in the film Alpha, which was compared to her previous role in La Femme Nikita.

Netflix's Alpha Dominates Non-English Charts, Boosting Spy Universe Franchise

43 reports, 19 independent Updated Sep 23
Gone quiet Reached 2 outlets in its first 24 hours
Reports
43
Developments
18
Repetition
77%

New informationRepeats or wire copies

AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Well supportedReported by 19 independent outlets

The action film Alpha, which is part of the YRF Spy Universe franchise, is performing strongly on Netflix. The film has held a place in the top 10 for four consecutive weeks and has earned 4.1 million views over the last seven days, making it one of the biggest films globally. The streamer's non-English movies chart this week was dominated by Indian films.

From movieweb.com, collider.com

Why it matters

Some supportBrind's analysis of the reports

The strong performance of Alpha confirms the viability of the YRF Spy Universe franchise on the Netflix platform. The film, which features Alia Bhatt as the first female lead in the series, is successfully attracting a large global audience. This success highlights the growing market appeal of Indian action content on major streaming services.

Alia Bhatt stars in the film Alpha, which has been compared to her previous role in La Femme Nikita.

From movieweb.com, collider.com

Who's involved

  • AlphaThe action-thriller film that is streaming on Netflix and trending globally.
  • Alia BhattThe lead actress and protagonist in the film Alpha.
  • SharvariAn actress who is actively collaborating with Alia Bhatt and Anil Kapoor on Alpha.
  • Anil KapoorAn actor who is involved as a co-star in the film project Alpha.
  • Bobby DeolAn actor who plays a villain role in the film Alpha.
  • Aditya ChopraThe producer and creator of the YRF Spy Universe franchise.
  • NetflixThe streaming service hosting Alpha and tracking global viewership.

How it developed

Newest first. Tap a step to see who reported it.
  1. Alpha is now streaming on Netflix, and Anil Kapoor/Bobby Deol are confirmed to be in Animal.1 source
  2. Alia Bhatt and Bobby Deol announce roles in Alpha, Jana Nayagan, and Teen Kauwe.1 source
  3. Alia Bhatt's performance drove the film Alpha's commercial success.Sub-event
  4. Shilpa Rao lent her voice to a new track and features in the project Alpha.Sub-event
  5. Bobby Deol takes on a villain role in the film Alpha, while Alia Bhatt tries out the lead character, and Hrithik Roshan is also featured.Sub-event
  6. The film Alpha is gaining attention with its cast including Anil Kapoor, Sharvari, Alia Bhatt, and Bobby Deol, with Aditya Chopra involved in the origin story.Sub-event
  7. Hrithik Roshan and Alia Bhatt are confirmed to be collaborating in the same film project.Sub-event
  8. The film's financial performance is poor due to low advance bookings.1 source
Show 10 earlier steps
  1. The film Alpha explores a mentor/enemy dynamic, featuring Alia Bhatt and Sharvari in lead roles, with Bobby Deol also involved.Sub-event
  2. The YRF film has a wide release, and Anil Kapoor and Hrithik Roshan are confirmed to be in the same franchise.1 source
  3. Alpha drive subverts publicity formulas as Welcome to the Jungle opens in India.Sub-event
  4. Key cast members, including Bobby Deol and Anil Kapoor, are confirmed for the film Alpha.1 source
  5. Sharvari is set to lead the action-packed film project Alpha, with a potential crossover teased in the trailer.Sub-event
  6. New cast members, including Bobby Deol and Hrithik Roshan, are confirmed for the film Alpha.1 source
  7. Alia Bhatt takes the lead and producer role in the film Alpha.1 source
  8. The film Alpha is gaining attention with its cast including Anil Kapoor, Sharvari, Alia Bhatt, and Bobby Deol, with Aditya Chopra involved in the origin story.1 source
  9. Aditya Chopra involved in the film Alpha, which premiered on May 27, 2026.1 source
  10. Aditya Chopra is credited with the origin story of the character, which is featured in the upcoming film Alpha.1 source

Keep exploring

Part of

Alia Bhatt stars in the film Alpha, which was compared to her previous role in La Femme Nikita. All 2 developments

The entities involved

Coverage

Newest first; wire copies grouped
10 more outlets ran the same wire story