Pilgrim's Launches FLAMIN' HOT Chicken Tenders and Bites
What happened
Pilgrim's announced the launch of two new frozen chicken products: Pilgrim's FLAMIN' HOT Chicken Tenders and Pilgrim's FLAMIN' HOT Chicken Bites. These products bring the FLAMIN' HOT flavor to the frozen chicken category for the first time at select retailers nationwide.
From prnewswire.com
Why it matters
The launch introduces a recognizable flavor platform into the frozen chicken market. Brad White, Head of Marketing at Pilgrim's, stated the move aims to make chicken more exciting for consumers.
From prnewswire.com
Who's involved
- Brad WhiteHead of Marketing at Pilgrim's
- PepsiCoOwner of Pilgrim's brand
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- PepsiCoSpeculative
The introduction of new frozen chicken products could increase consumer demand for chicken-based snacks and meals.
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The entities involved
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Brad White
American politician from West Virginia
Nothing else this week.
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PepsiCo
American soft drink company