Cakebread Cellars Appoints New Hospitality and Marketing Directors
1 report, 1 independent
Updated Wed 00:00
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What happened
Cakebread Cellars has appointed Barbara Vakassian as director of hospitality and Danielle Cantrell as director of public relations and marketing. Vakassian previously led direct-to-consumer operations at Roederer Estate and Dry Creek Vineyard. Cantrell will direct marketing and public relations for Cakebread Cellars and Bezel, with a focus on younger and more diverse consumers.
From pressdemocrat.com
Why it matters
The appointments reflect a strategic effort by the family-owned winery, which is owned by Bruce, to expand its executive team and adjust its consumer outreach. The new marketing focus aims to connect the winery with younger and more diverse consumer bases.
From pressdemocrat.com
Who's involved
- BruceCo-owner of Cakebread Cellars
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.Keep exploring
The entities involved
- Bruce
-
Roederer Estate
winery in Philo, California
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