Buyers are increasingly using social media platforms like Instagram and YouTube before consulting property portals for home searches.
1 report, 1 independent
Updated Aug 7
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Buyers are increasingly using social media platforms like Instagram and YouTube before consulting property portals for home searches.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Social media is being used to market high-value real estate.Sub-event
Social media content is becoming a primary tool for property buyers in their search process.1 source
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The entities involved
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Instagram
photo and video sharing social network owned by Meta Platforms
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Rightmove
UK-based company that runs the UK's largest online real estate portal and property website
Nothing else this week.
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YouTube
American video-sharing platform owned by Alphabet Inc.
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