Canadian Cannabis Industry Targets Eastern Europe for Market Expansion
1 report, 1 independent
Updated Sep 21
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What happened
The Canadian cannabis industry is actively seeking target markets in Eastern Europe to diversify trade outside of the United States. Industry groups note that annual cannabis sales are already projected to exceed $1 billion, with expectations that this figure could double in 2027.
From theglobeandmail.com
Why it matters
Industry executives warn that the sector is facing intense global competition from other growing regions, such as Spain, France, and Italy. The industry also reports facing onerous bureaucratic restrictions and a lack of government support for international trade missions.
From theglobeandmail.com
Who's involved
- Eastern EuropeTarget market region for Canadian cannabis exports