Carlsberg Group Expands CLOT Partnership into China and Malaysia
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New informationRepeats or wire copies
What happened
Carlsberg Asia announced the expansion of its partnership with CLOT, a fashion label founded by Edison Chen. The campaign, titled "Make Celebrations Extraordinary," will run from November 2026 through February 2027. The partnership introduces limited-edition beer cans and merchandise across the Chinese Mainland, Malaysia, Singapore, and Vietnam.
From manilatimes.net
Why it matters
The expansion into the Chinese Mainland, which is Carlsberg Group's largest market, is intended to strengthen the company's premium portfolio in Asia. The collaboration fuses CLOT's dynamic energy with the French heritage of 1664, aiming to redefine celebration across the region.
From manilatimes.net
Who's involved
- Carlsberg GroupIs expanding its market presence and partnership in Asia.
- Edison ChenFounded CLOT, which is partnering with Carlsberg Group.
- ChinaIs a target market for the expanded festive campaign.
- MalaysiaIs a target market for the expanded festive campaign.
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The entities involved
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Carlsberg Group
Danish brewery group
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Edison Chen
Hong Kong singer, actor, and fashion designer
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China
cultural region, ancient civilization, and nation in East Asia; mostly refers to the People's Republic of China in political situation and rarely refers to the Republic of China