CarMax's creative efforts include a partnership with 72andSunny, media strategy by Digitas, and Tom McGovern fronting the house band.
1 report, 1 independent
Updated Aug 25
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What happened
CarMax's creative efforts include a partnership with 72andSunny, media strategy by Digitas, and Tom McGovern fronting the house band.
Who's involved
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The entities involved
Coverage
Newest first; wire copies grouped- Marketing DiveCarMax ditches longtime tagline, repositions brand around omnichannel This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing