AI Competition in Creative Fields: Jingle Writers Address Market Shifts
1 report, 1 independent
Updated Oct 6
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What happened
Cary Reich, founder of Sound Branding Ideas, discussed with the hosts of Borrell Associates’ Local Marketing Trends Podcast how artificial intelligence is impacting creative roles like jingle writing. Reich stated that AI is serious competition, though he believes it is not yet a perfect replacement for human input. He noted that clients still value human ideas and messaging.
From radioink.com
Why it matters
Advertisers are increasingly concerned about AI in the creative process. Borrell Associates found that 35% of local advertisers worry a vendor is using AI instead of doing the work themselves, up from 18% a year earlier. Furthermore, 58% of advertisers are concerned about paying full human rates for AI-generated work.
From radioink.com