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CEMA Launches Statewide Campaign Promoting Heating Oil Use in Connecticut

1 report, 1 independent Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

The Connecticut Energy Marketers Association and the advertising agency Decker launched the “Old Man Winter” campaign in Connecticut. The campaign runs statewide and aims to promote Bioheat, which is heating oil blended with biodiesel. CEMA pitches Bioheat as a cost-effective, reliable, and environmentally friendly heating option. CEMA’s president, Chris Herb, stated that just over half of Connecticut homes rely on Bioheat.

From hartfordbusiness.com

Why it matters

Some supportBrind's analysis of the reports

The campaign promotes the adoption of Bioheat, a specific energy solution within the state. Increased promotion of heating oil could reduce market share for renewables. Furthermore, increased demand for heating oil or Bioheat due to the promotion could affect Dominion Energy.

From hartfordbusiness.com

Who's involved

  • CEMAThe Connecticut Energy Marketers Association, which promotes heating oil use in Connecticut.
  • ConnecticutThe state of Connecticut, where the campaign is running.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • OrstedSpeculative

    Orsted might see reduced market share for renewables if the promotion of heating oil increases adoption.

  • Dominion EnergySpeculative

    Dominion Energy could see increased demand for heating oil or Bioheat due to the campaign.

Keep exploring

The entities involved

Coverage

Newest first; wire copies grouped