Chrysler Discontinues DeSoto Brand Amid Foreign Competition Challenges
1 report, 1 independent
Updated Oct 23
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What happened
Chrysler discontinued the DeSoto brand on October 23, 2026. The decision was cited as a response to challenges posed by foreign competition.
From sdjewishworld.com
Why it matters
The discontinuation reflects a strategic portfolio adjustment under Stellantis ownership. The move occurs amid observations that foreign competition is taking advantage of declining quality reputation in the American automotive sector.
From sdjewishworld.com
Who's involved
- ChryslerThe company that discontinued the DeSoto brand.
- DeSotoThe brand that was discontinued by Chrysler.
- StellantisThe multinational automotive manufacturer that owns Chrysler.