Cision's Media Monitoring Tools and Platform Portfolio
1 report, 1 independent
Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Cision acquired PR Newswire in 2016 and Brandwatch in 2021. Media monitoring tools track how brands and their competitors are mentioned across news, social platforms, and AI answer engines.
From everything-pr.com
Why it matters
These enterprise platforms are used by public relations teams to track brand visibility and coverage. Cision and Meltwater route pricing requests for these monitoring services through their sales departments.
From everything-pr.com
Who's involved
- CisionPublic relations software company that acquired Brandwatch and PR Newswire
- PR NewswireAmerican distributor of press releases that relies on Cision's platform
- BrandwatchUK business acquired by Cision in 2021
- Platinum EquityUS private equity company that currently owns Cision
Keep exploring
The entities involved
-
Cision
public relations software company
Nothing else this week.
-
PR Newswire
American distributor of press releases
-
Brandwatch
UK business
Nothing else this week.