Coca-Cola Brand Alignment Strengthens Market Presence in Belize
1 report, 1 independent
Updated Thu 00:00
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What happened
Bowen & Bowen Limited has rebranded its Crystal Water product to Crystal by Dasani. This change links the local bottled water to Dasani, a global brand owned by The Coca-Cola Company. The transition began in mid-September, and while the name, labels, and packaging have changed, the water's production process and quality standards remain the same.
From sanpedrosun.com
Why it matters
The rebrand aligns a familiar Belizean product with an internationally recognized brand. This strategic move strengthens Dasani's visibility and market penetration in Belize through the partnership.
From sanpedrosun.com
Who's involved
- Coca-ColaOwner of the Dasani brand and external partner in the Belize distribution change