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Coca-Cola served as the official presenting sponsor of the Essence Festival in New Orleans, featuring performances by Lloyd.

7 reports, 4 independent Updated Aug 26
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What happened

Well supportedReported by 4 independent outlets

Coca-Cola served as the official presenting sponsor of the Essence Festival in New Orleans, featuring performances by Lloyd.

Who's involved

What this event is mainly about

How it developed

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  1. City and Mayor discuss funding viability and renewal bids for the Essence Festival.1 source
  2. Essence Fest in New Orleans causes consternation and highlights the city's economic importance.1 source
  3. Essence Festival in New Orleans provides over $300 million economic impact.1 source
  4. The Essence Festival in New Orleans generated $300M in economic impact.1 source
  5. Coca-Cola sponsored the Essence Festival in New Orleans.

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The entities involved

Coverage

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