- Cultural economy initiatives in West Bengal are rooted in India's rich heritage.
- UNESCO recognized Durga Puja as cultural heritage, celebrating the indigenous culture and rituals of the people of Bengal.
- Durga Pujo is central to Kolkata's festive culture.
Coca-Cola utilized Kolkata's food gullies and activated cultural experiences during Pujo in West Bengal.
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Coca-Cola utilized Kolkata's food gullies and activated cultural experiences during Pujo in West Bengal.