Comscore Integrates Data into datafuelX Predictive Analytics Platform

Comscore, a global leader in consumer behavior analysis, announced a national data integration partnership with datafuelX, a predictive analytics platform. This integration builds Comscore data directly into datafuelX's forecasting, pacing, and posting workflows. The move allows national clients to transact using Comscore currency for linear buying based on advanced audiences and traditional age-and-gender demographics.

The partnership addresses obstacles in modern measurement optionality for linear television and Connected TV (CTV). By bringing the full range of Comscore’s age-and-gender demographics into datafuelX, clients can plan, forecast, and optimize campaigns within their existing business workflows.