UK Lager Market Trends Show Core Brands Drive Sales and Consumer Choice
1 report, 1 independent
Updated Sep 24
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
A new report published by morningadvertiser.co.uk analyzed consumer trends among lager drinkers in the UK. The research, based on a survey of 2,001 UK adults, found that core lager brands account for 35% of total beer volume sold in the on-trade. The report also found that 48% of lager drinkers would be more likely to try something new in a pub or bar if recognizable core lager brands were available.
Why it matters
The findings suggest that core brands often act as a 'safety net' for venues balancing premium and craft options. When a drinker's first choice is unavailable, core lager was the most popular alternative, chosen by 27% compared to 24% for premium lager and 14% for craft ale.