Brind.

Criteo and WPP Media partnered to leverage Criteo's commerce media data and AI to enhance CTV advertising performance.

1 report, 1 independent Updated Jul 29

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Who's involved

What this event is mainly about

Criteo CTV

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The entities involved

Criteo
French advertising company

Nothing else this week.
CTV
- A joint venture has been formed between CTV, Bell Media, and Crave, with a VP overseeing the strategic direction of the partnership.Mon 01:36
- In 2014, Boat Rocker Media produced the drama Orphan Black, which was commissioned for the television network CTV.Fri 12:28

Coverage

Newest first; wire copies grouped

Jul 29Marketing DiveWPP Media, Criteo partner to bring more performance to CTV advertising This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing