Criteo Expands CTV Capabilities into Italy and Partners with El Puerto de Liverpool
What happened
Criteo announced financial results for the third quarter of 2026, reporting media spend of $1.2 billion, which was a 9% increase year-over-year at constant currency. The company is expanding its Connected TV capabilities into Italy, Spain, and other markets in 2027. Additionally, Criteo expanded its Retail Media adoption with El Puerto de Liverpool.
From prnewswire.com
Why it matters
The expansion of Criteo's global reach into new markets like Italy and the reported growth in media spend indicate increasing demand for digital commerce intelligence services. The partnership with El Puerto de Liverpool further solidifies Criteo's role in the retail media sector.
From prnewswire.com
Who's involved
- CriteoGlobal commerce intelligence platform expanding its digital advertising reach.
- El Puerto de LiverpoolMexican company expanding its retail network utilizing Criteo's services.
- ItalyMarket into which Criteo is expanding its Connected TV capabilities.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- El Puerto de LiverpoolSpeculative
El Puerto de Liverpool could see increased revenue from retail media adoption through its partnership with Criteo.
- ItalySpeculative
Italy may see increased demand for digital advertising services as Criteo expands its Connected TV capabilities into the market.
- Italian Trade AgencySpeculative
The Italian Trade Agency might see increased activity in the foreign commerce intelligence market due to Criteo's expansion.
Keep exploring
The entities involved
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Criteo
French advertising company
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El Puerto de Liverpool
Mexican commercial, financial, and real estate company
Nothing else this week.
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Italy
country in southern Europe