DCL Revives Brora Stills and Conducts Peating Trials for Johnnie Walker
What happened
DCL revived old stills at Brora and conducted peating trials in Glasgow. Johnnie Walker launched Vault, a new prestige whisky that costs £1,100 a bottle. This whisky uses Brora distilled before 1983 and younger Brora made since 2021.
From thewhiskeywash.com
Why it matters
Brora was originally revived to supply production inputs for Diageo's brand blends, including Johnnie Walker. The new Vault line is Diageo's first permanent prestige whisky, leveraging Brora's history to support Johnnie Walker's high-end product strategy.
From thewhiskeywash.com
Who's involved
- DCLInvolved in bringing old stills back into use at Brora
- DiageoCorporate owner and producer of the Johnnie Walker brand
- BroraDistillery whose stills were revived to supply production inputs for Diageo's brand blends
- Johnnie WalkerBrand receiving Brora-distilled spirit for its new prestige whisky
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- DiageoSpeculative
Diageo could see increased high-end revenue from the launch of the new Vault prestige whisky line
- Johnnie WalkerSpeculative
Johnnie Walker may see changes in brand demand as the new prestige whisky is introduced
Keep exploring
The entities involved
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DCL
company in the Czech Republic
Nothing else this week.
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Diageo
multinational alcoholic beverages company
- Diageo is undergoing a leadership transition with Dave Lewis appointed as chief, tasked with restructuring the company to drive returns across its brands, including Guinness and Johnnie Walker.
- Guinness is now owned by multinational drinks giant Diageo, and KEO has established a brewing institution in Cyprus.
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Brora
village in Sutherland, Highland, Scotland, UK
Nothing else this week.