DCL Revives Brora Stills and Conducts Peating Trials for Johnnie Walker
What happened
DCL revived old stills at Brora and conducted peating trials in Glasgow. Johnnie Walker launched Vault, a new prestige whisky that costs £1,100 a bottle. This whisky uses Brora distilled before 1983 and younger Brora made since 2021.
From thewhiskeywash.com
Why it matters
Brora was originally revived to supply production inputs for Diageo's brand blends, including Johnnie Walker. The new Vault line is Diageo's first permanent prestige whisky, leveraging Brora's history to support Johnnie Walker's high-end product strategy.
From thewhiskeywash.com
Who's involved
- DCLInvolved in bringing old stills back into use at Brora
- DiageoCorporate owner and producer of the Johnnie Walker brand
- BroraDistillery whose stills were revived to supply production inputs for Diageo's brand blends
- Johnnie WalkerBrand receiving Brora-distilled spirit for its new prestige whisky
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- DiageoSpeculative
Diageo could see increased high-end revenue from the launch of the new Vault prestige whisky line
- Johnnie WalkerSpeculative
Johnnie Walker may see changes in brand demand as the new prestige whisky is introduced