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Living Media India Wins Award for Quick-Commerce Magazine Delivery

1 report, 1 independent Updated Oct 9
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Living Media India won the Supply Chain Innovator Award for its ‘Magazine in Minutes’ initiative, which combines digital discovery with physical delivery through quick-commerce platforms. The company partnered with Blinkit to allow consumers to order magazines online and receive them in as little as 10–12 minutes. This model has expanded to more than 100 cities in India, and quick commerce now accounts for over 10% of the company’s total monthly magazine circulation.

From afaqs.com

Why it matters

Some supportBrind's analysis of the reports

The initiative was created to counter declining traditional newsstand sales following the COVID-19 pandemic. By shifting from top-down allocation to area-wise demand forecasting and integrating quick-commerce logistics, the company has adapted print distribution to meet increased demand for home delivery.

From afaqs.com

Who's involved

  • Manoj SharmaCEO of Living Media India, who received the award on behalf of the company
  • Deepak BhattAssistant Vice President – Sales and Distribution at Living Media India, who received the award

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • Manoj SharmaSpeculative

    Manoj Sharma could see increased revenue as the successful distribution model expands across more cities.

Keep exploring

The entities involved

  • Deepak Bhatt

    researcher (ORCID 0000-0003-3694-1315)

    Nothing else this week.

Coverage

Newest first; wire copies grouped