Delivery Apps Challenge Olive Young's Dominance in Korean Beauty Market
What happened
Delivery applications are emerging as a competitive force against Olive Young in the beauty sector of Korea. Baemin launched Off Beauty, a warehouse-style outlet that delivers products in about half an hour from 30 stores. Off Beauty keeps prices low by purchasing surplus and near-expiry products directly from manufacturers, and it also operates through a partnership with Coupang Eats.
From koreaherald.com
Why it matters
The competition is shifting the dynamics of the beauty market, with delivery speed and pricing becoming key factors. Baemin and Coupang Eats are leveraging their existing infrastructure and customer bases to capture cosmetics demand and challenge the established market position of Olive Young.
From koreaherald.com
Who's involved
- Olive YoungRetailer of personal care and beauty products facing new competitive pressure
- CoupangeCommerce website leveraging its delivery network to compete in the beauty market
- CJ GroupParent company of Olive Young facing competitive pressure
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- Coupang may capture beauty demand through fast delivery partnershipsCoupang may capture beauty demand by leveraging delivery infrastructureLikely
- Delivery app competition may force TikTok to change beauty strategyTikTok may need to adapt its strategy as delivery apps challenge beauty retailersPossible
- Delivery apps may challenge Daiso's market share in KoreaIntensified delivery competition may challenge Daiso's market share in KoreaPossible
- Delivery apps may disrupt local retail operations in Jongno DistrictQuick-commerce delivery apps may disrupt local retail operations in Jongno DistrictPossible
Keep exploring
The entities involved
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Korea
region in East Asia
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Olive Young
retailer of personal care and beauty products
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