Dentsu is testing Magnite's expanded agent capabilities and integrating proprietary audience data.
1 report, 1 independent
Updated Jun 11
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Dentsu is testing Magnite's expanded agent capabilities and integrating proprietary audience data.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Dentsu is partnering with ITN and utilizing Comscore data segments for its advertising efforts.Sub-event
Dentsu integrates proprietary audience data into Magnite's expanded agent capabilities.1 source
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The entities involved
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Dentsu
advertising and public relations company
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