Depreciation Drives Down Used Luxury Car Prices, Intensifying Market Competition
What happened
Depreciation is making used luxury cars more accessible. For example, the average auction price for a Mazda RX-8 is just over $12,200, while the average auction price for the 5 Series is just under $25,000.
From topspeed.com
Why it matters
The increased availability of affordable used luxury vehicles could intensify competition within the premium automotive market. This shift affects brands that compete in the luxury sedan segment.
From topspeed.com
Who's involved
- Audi AGGerman automotive manufacturer competing in the luxury segment
- BMWGerman automobile manufacturer competing in the luxury segment
- Mercedes-Benz GroupGerman automotive manufacturer competing in the luxury segment
- PorscheGerman manufacturer specializing in high-performance luxury vehicles
- ToyotaJapanese multinational automotive manufacturer with a premium segment
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Audi AGSpeculative
Audi AG might face increased competition for sales due to greater used car availability.
- CadillacSpeculative
Cadillac could see increased competition for demand in the luxury segment.
- Mercedes-Benz GroupSpeculative
Mercedes-Benz Group may face increased competition for revenue.
- PorscheSpeculative
Porsche might see increased competition for sales.
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The entities involved
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Audi AG
German automotive manufacturing subsidiary of Volkswagen Group
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BMW
German automobile manufacturer, and conglomerate