Diageo Sources Branded Barrels from Scottish Distilleries
What happened
Diageo sources branded barrels from Scottish distilleries for its whisky production. A business known as Whisky Barrel Brothers, run by Gavin Trinder and Liam, sells these barrels as planters and other items. The brothers have applied for permission to change the use of their barn in Abergavenny, Wales, from agricultural to commercial to continue operating their business.
Why it matters
The sourcing of these barrels is part of Diageo's supply chain for its whisky production. The local business has expanded its market, securing clients including Diageo.
Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- WalesSpeculative
Local economic growth in Wales might see increased investment or jobs due to the successful barrel upscaling business.