Dollar General partners with Kathy Ireland to launch new branded collection
1 report, 1 independent
Updated Sep 21
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What happened
Dollar General is partnering with Kathy Ireland to introduce a new branded collection called “KI by Kathy Ireland.” The line focuses on bedding and linens, offering items priced between $12 and $18. These products are available at select store locations.
From womansworld.com
Why it matters
The partnership leverages Kathy Ireland’s brand to introduce high-end inspired decor at budget-friendly prices. This collaboration introduces new products into the discount retail market.
From womansworld.com
Who's involved
- Dollar GeneralDiscount variety store chain in the USA partnering to sell the collection.
- Kathy IrelandAmerican model and businesswoman whose brand is featured in the collection.
Keep exploring
The entities involved
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Dollar General
discount variety store chain in the USA
-
Kathy Ireland
American model and businesswoman
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