DoorDash is leveraging its grocery delivery platform to build a retail media model by connecting with global brands like Procter & Gamble, Coca-Cola, and Unilever.
1 report, 1 independent
Updated Jun 11
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What happened
DoorDash is leveraging its grocery delivery platform to build a retail media model by connecting with global brands like Procter & Gamble, Coca-Cola, and Unilever.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- DoorDash integrated Fam into its promotional structure and featured Ben & Jerry's products in deals.Sub-event
DoorDash aims to build a retail media model connecting to global brands.1 source
Keep exploring
The entities involved
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DoorDash
American food delivery company
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Amazon
American multinational technology company
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Procter & Gamble
American multinational consumer goods corporation
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Coca-Cola
carbonated brown-colored soft drink