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DoorDash is leveraging its grocery delivery platform to build a retail media model by connecting with global brands like Procter & Gamble, Coca-Cola, and Unilever.

1 report, 1 independent Updated Jun 11
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What happened

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DoorDash is leveraging its grocery delivery platform to build a retail media model by connecting with global brands like Procter & Gamble, Coca-Cola, and Unilever.

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How it developed

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  1. DoorDash integrated Fam into its promotional structure and featured Ben & Jerry's products in deals.Sub-event
  2. DoorDash aims to build a retail media model connecting to global brands.1 source

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