Drago's Seafood Restaurant expands retail presence with frozen meal lines

Drago's Seafood Restaurant, which operates six family-owned and franchise locations in Louisiana and Mississippi, is expanding its product offerings into grocery stores. The restaurant initially introduced a frozen barbecue shrimp meal in May and is now adding frozen jambalaya and alfredo shrimp meals, along with its butter garlic sauce. This strategy allows the family business to sell products outside of its restaurant locations.

The restaurant is demonstrating how smaller, family-run businesses can enter the retail market by selling frozen goods. This approach mirrors strategies used by national restaurant chains. The restaurant's retail strategy is similar to other local brands that sell products through Rouses.