DSM-Firmenich Opens Flagship Fine Fragrance Location in New York City
- Reports
- 2
- Developments
- 2
- Repetition
- 0%
New informationRepeats or wire copies
What happened
DSM-Firmenich opened a new 44,000-square-foot flagship location in Chelsea, New York City, at 641 Avenue of the Americas. The facility integrates perfumers, fragrance development teams, and digital capabilities under one roof. The site includes a purpose-built laboratory featuring advanced automation and robotics, such as Cerberus, a compounding robot capable of handling up to 456 raw materials.
From wwd.com
Why it matters
The opening signals a major investment by DSM-Firmenich in the fine fragrance industry within New York City. The new location, which employs around 100 people, could boost local economic activity and foster collaboration between the company, its clients, and creative partners.
From wwd.com
Who's involved
- DSM-FirmenichOpened the new flagship location and invested in the fine fragrance industry
- Jonathan SimonPresident of global fine fragrance at DSM-Firmenich, who commented on the investment
- Housing WorksParticipated in the Open Air cultural platform launched by DSM-Firmenich
How it developed
Newest first. Tap a step to see who reported it.Housing Works collaborations in NYC involved the custom-built compounding robot Cerberus.1 source
DSM-Firmenich expands its presence in NYC, highlighting the fine fragrance industry and robotics.1 source
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The entities involved
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DSM-Firmenich
Swiss chemical business
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New York City
most populous city in the United States