B&P Hires Chief Growth Officer Elaine Burns Luther
What happened
Elaine Burns Luther joined B&P, a full-service advertising agency based in Las Vegas, as its chief growth officer. Luther brings more than 25 years of experience in advertising sales and marketing to the agency, which is celebrating its 25th anniversary. Previously, she worked for Lotus Broadcasting and CBS/Entercom/Audacy.
From nevadabusiness.com
Why it matters
The hiring of a senior growth officer with extensive advertising sales experience suggests B&P is strengthening its capacity to deliver targeted marketing solutions. This could influence the demand for advertising services among B&P's clients.
From nevadabusiness.com
Who's involved
- B&PFull-service advertising, media, and public relations agency based in Las Vegas.
- Westgate ResortsAmerican resort firm where Michael Luther serves as senior vice president.
- Michael LutherSenior vice president at Westgate Resorts.
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The entities involved
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B&P
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Salem State University
public University located in Salem, Massachusetts and more
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Westgate Resorts
American resort firm
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