Elon Musk and Donald Trump criticized Jaguar's rebrand as 'woke', a concept developed by Gerry McGovern and inspired by Miami.
6 reports, 6 independent
Updated Oct 7
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AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Elon Musk and Donald Trump criticized Jaguar's rebrand as 'woke', a concept developed by Gerry McGovern and inspired by Miami.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.Musk unveiled a new model in NY and questioned Jaguar sales, while Trump criticized Jaguar's ads.1 source
Trump criticized Jaguar's ad campaign as the company unveiled its new sedan in NYC.1 source
Musk and Trump criticized the brand's relaunch campaign, leading to JLR pulling back communications.1 source
Musk and Trump criticized Jaguar's rebrand, which was developed by McGovern and inspired by Miami.1 source
Concept car unveilings led by McGovern occurred in Miami and New York.1 source
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The entities involved
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Elon Musk
businessman and entrepreneur (born 1971)
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Donald Trump
American businessman and politician (born 1946), President of the United States (2017–2021; since 2025)
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JAGUAR
Japanese musician
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