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eMarketer estimates a $39 billion unlock in the B2B advertising market, driven by data partnerships involving ZoomInfo and MNTN.

1 report, 0 independent Updated Jul 1
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What happened

SpeculativeNo independent reporting found

eMarketer estimates a $39 billion unlock in the B2B advertising market, driven by data partnerships involving ZoomInfo and MNTN.

Who's involved

What this event is mainly about
EMARKETERZoomInfo

How it developed

Newest first. Tap a step to see who reported it.
  1. ZoomInfo and MNTN formed a partnership to support B2B access to targeted streaming TV advertisements.Sub-event
  2. ZoomInfo and MNTN partnership enables B2B brands to reach decision-makers in a growing market.

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The entities involved

Coverage

Newest first; wire copies grouped
  • Unknown outlet