Emirates Wins Award for Transforming APAC Affiliate Marketing Program
What happened
Emirates won Gold at the 2026 Global Performance Marketing Awards for transforming its affiliate marketing program in Asia Pacific (APAC). The airline rebuilt the program by shifting from broad publisher volumes to a refined partner base, strengthening direct relationships, and expanding into new affiliate partner categories. This transformation resulted in a 31% rise in revenue growth from performance marketing in APAC over one year.
From africa-newsroom.com
Why it matters
The success of the program highlights performance marketing as a fundamental customer growth driver for Emirates. This growth could increase competitive pressure in the APAC travel market on other carriers, such as Etihad Airways and Singapore Airlines.
From africa-newsroom.com
Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Etihad AirwaysSpeculative
Etihad Airways could face increased competitive pressure in APAC, potentially affecting its market share or revenue.
- Singapore AirlinesSpeculative
Singapore Airlines could face increased competitive pressure in APAC, potentially affecting its market share or revenue.