Engen launches V-Max premium fuel line in South Africa
What happened
Engen unveiled V-Max, a new petrol and diesel offering, in Sandton, Johannesburg. The fuel and convenience retailer is competing in South Africa’s premium fuel market. Engen claims V-Max uses advanced additive technology to improve fuel economy and engine cleanliness. Under specific testing conditions, the company stated that the fuel demonstrated improvements of up to 25 kilometers per tank.
From sundayworld.co.za
Why it matters
The introduction of V-Max increases competition in the premium fuel segment in South Africa. The product targets motorists seeking better fuel efficiency and value for money amid rising motoring costs. This launch positions Engen against established premium offerings such as Shell V-Power and BP Ultimate.
From sundayworld.co.za
Who's involved
- EngenFuel and convenience retailer competing in the South African fuel market
- George RobertsChief Executive Officer of Engen
Keep exploring
The entities involved
-
Engen
town in the district of Konstanz, Baden-Württemberg, Germany
Nothing else this week.
-
Sandton
area situated within the metro of Johannesburg, Gauteng, South Africa
-
South Africa
country in southern Africa