Essity Acquires Period Apparel Brand Modibodi
1 report, 1 independent
Updated Mon 00:00
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What happened
Essity now owns the period apparel brand Modibodi. The acquisition followed Modibodi's sale by founder Kristy Chong to the Swedish health company in 2022 for $140 million. Kerry Cusack, who led the brand since July 2023, has stepped down as CEO of Modibodi.
From ragtrader.com.au
Why it matters
Modibodi posted double-digit growth and returned to sustained profitability during its recent transformation. The brand expanded its offerings, including period lingerie in Paris and a global partnership with Puma to introduce period swimwear.
From ragtrader.com.au
Who's involved
- EssityThe Swedish producer of tissue and hygiene products that acquired Modibodi.
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The entities involved
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Essity
Swedish producer of tissue and hygiene products