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Estée Lauder appoints new global leader for Bobbi Brown brand

2 reports, 1 independent Updated Oct 8
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What happened

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Estée Lauder Companies announced the appointment of Gaétane Baudry as Senior Vice President/Global General Manager for Bobbi Brown, effective October 8, 2026. Gaétane Baudry will lead the brand's global strategy and evolution, reporting to Lisa Sequino, Global President, Makeup Brands. Gaétane Baudry previously served as Global Brand President of Shu Uemura at L’Oréal Luxe.

From theobserver.ca

Why it matters

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The appointment is intended to strengthen Bobbi Brown's distinctive equity, advance innovation, and deepen consumer engagement worldwide. Lisa Sequino stated that the new leadership will accelerate the brand's digital evolution and movement into new channels.

From theobserver.ca

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