- Indian produce has begun reaching European markets.
- Sustainability standards are now required for Indian agri-exports entering EU/UK markets.
EUDR Compliance Poses Challenge for Indian Coffee and Rubber Growers
What happened
The European Union Deforestation Regulation (EUDR) is presenting a challenge to coffee and rubber growers in India. The regulation requires detailed evidence of traceability, geolocation, legality of production, and deforestation-free status. The United Planters Association of Southern India (UPASI) has suggested the government engage with the EU to seek a practical and proportionate implementation of the norms.
Why it matters
UPASI views the EUDR as a non-tariff barrier to trade. Meeting the compliance requirements across thousands of small and fragmented holdings involves substantial costs and technical capacity needs. The lack of digital access among small growers further complicates compliance with the new standards.
Sustainability standards are now required for Indian agri-exports entering EU/UK markets, and Indian produce has begun reaching European markets.
Who's involved
- Rubber BoardStatutory organization responsible for rubber development and cultivation support
- HariAppointed Chairman of the Rubber Board
- NagalandState where the Rubber Board manages rubber development
- KochiCity within the geographic boundaries of the Rubber Board's operation
- KeralaState within the jurisdiction of the Rubber Board
Keep exploring
The entities involved
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Rubber Board
Statutory organization
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